The 2013 Farouk Systems Conference on the Moon Palace Resort in Cancun, Mexico, brought together thousands of hairdressers and salon industry professionals from around the globe. This sold-out event hosts pros from greater than 120 countries, all seven continents and from every area of the industry: from hairdressers, salon owners and bosses, distributors, Farouk partners, educators and platform artists.
The event kicked off with a remarkable opening: Farouk Shami, founding father of Farouk Systems, invited guest speakers and presenters to motivate and encourage the audience. TV personality and winner of Season 1 of The Apprentice Bill Rancic gave a moving presentation about his experience as an entrepreneuer and find out how to become successful. For Rancic, it began with a makeshift restaurant he ran out of his grandmother’s kitchen–flipping pancakes for the “neighborhood ladies.”
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“Having the ability to acknowledge opportunity is step one toward success,” Rancic said. “But reaching out, grabbing hold of it and doing something about it’s the difference between having a good suggestion and achieving your goals.”
Next up was the area of Hairdressing presentation, where Farouk Systems artists showcased looks from their respective countries, from Korea, Brazil, US and Turkey (to call some ) to a status-ovation audience.
VP of Shows and Education Lisa Marie Garcia welcomed the audience with an exceptional message of due to Farouk Shami and Basim Shami for investing within the next generation of hairdressers throughout the CHI Cosmetology Program–and announced an exiting partnership with the Lone Star College that scholars can now earn an Associate’s Degree in Cosmetology–bridging the space between university and trade schools.
Garcia also introduced the most recent collection, Beauty Clash–“Its name comes from taking a polished and stylish look after which tying in a tougher, punk vibe,” she said.
Following the outlet General Session, Farouk Shami made himself available to sign copies of his new book, American By Choice–a narrative shocasing how Shami came to america is $71 in his pocket and is now living the yankee Dream.
His story takes readers from early childhood and the devastating affects of war, to the search for a higher life. “Here is a few man’s journey to be the most effective at what he does,” the book states. “His love of the wonder industry and other people drove him to search out answers and solutions. Environment, education and ethics are his company’s mission and his personal motto.”
Continuing into the day are interactive booths organize as learning centers, staffed with Farouk Systems scientists, members of the selling and product development teams, so guests can find out about the technology behind the brand new launches and tools.
“People can really get in there and find out about our products,” says Garcia. “These breakout rooms feature international teams doing styling and showing tips to duplicate runway hair or hair from Miss Universe.”
Basim Shami, Chief Executive Officer of Farouk Systems, shared big news on stage–announcing that Farouk Systems will now be participating in New York’s Mercedes Benz Fashion Week–huge news for the Farouk family. Andre Chiavelli, Executive Vice chairman of world Corporate Strategy, gave detailed information on Farouk’s efforts to finish conterfeit CHI products and tools–bringing the dollars back to the salon and professional environment.
“Farouk’s passion for the hairdresser remains our focus and Basim’s message is all about how we’re taking that to the subsequent level,” says Garcia. “Basim introduced the following generation of Farouk Systems, sharing our global strategy and our plans for our future.”
Also announced on the conference is a partnership with Giuliana Rancic, red carpet reporter, co-host of favor Police and cancer survivor, and the brilliant Pink Foundation. CHI would be working with Bright Pink, a countrywide non-profit organization, targeting the prevention and early detection of breast and ovarian cancer in younger women.
“In the event you can find breast cancer in its early stages, you’ve a 98% survival rate,” she says. “The hot button is, you have to do your tests and spot your doctor.”
In this video, MODERN sits down Rancic to profit what steps hairdressers can take to ensure you you should definitely also look after yourself. PLUS discover what you and YOUR salon can do for October’s Breast Cancer Awareness Month.
The conference may also host an awards presentation for the educators and distributors under the Farouk Family umbrella. Stay tuned for details.
In this clip, MODERN catches up with Andre Chiavelli for details on WHY Farouk wants you to “join the revolution,” and the way this family-owned company continues to innovate.