This is the fifth year that CosmoProf and Armstrong McCall have sponsored this special MODERN SALON Holiday edition that will help you plan and grow your enterprise. In honor of the anniversary, listed here are five salon category and trend snapshots that can assist you maximize salon success and private profit!

click image to zoom 1 . TIME TO POLISH

Don’t let your client be outdone by winter’s sparkly accessories. The proper gift she will be able to give herself this holiday season is hair with great condition and colourful shine.

Help her choose a shampoo, conditioner and styling regimen that polishes, protects and enhances hair without weighing it down. Prescribe and add custom treatments or reconstructing conditioners for weak or damaged hair.

Finally, don’t forget to introduce new innovations in styling products and other new volumizers that add extra oomph with touchable, soft hold. This isn’t your mother’s mousse! The best crunch is outside within the snow…

2 . TEXTURE TIDINGS

This season, hair styling is ALL about options! Make certain your clients know you’ve got the products—and hottest new tools—to help celebrate the total range.

Awhirl with curls. Probably the most hottest trends for fall and into the recent Year is curl, curl and more curl. From loose waves to tight spirals and bouncy loops, curl creation is renowned, in Hollywood and at the runways.

As usual, the largest innovations start behind the chair, with professional thermal and styling tools created only for stylists. But now, you could offer your clients access to the most recent salon-exclusive versions to buy for herself or as a good gifting option for a beauty-focused daughter, mom or friend.

Once you’ve shown her the way to use thermal tools and technology to create perfect curls, make sure you recommend the suitable curl-enhancing care products to keep and support the manner..

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Sleek still appeals… As inviting as curls are, the important advantage of today’s beauty technology is the power to combine up styling preferences. Breathtakingly fluffy curls by day, sophisticated and smooth by night. Celebs are making the transitions constantly, from talk show to red carpet and each photo op in between!

Whatever combination of looks your client desires to pursue, you may stock holiday promos of your complete thermal styling tools she’ll need. Ask your sales consultant to try the big choice of colours, finishes, special features and gift packages—all at great value pricing or gift-with-purchase options. Prepare your salon display and top off for yourself, too!

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3 . COMPLETION

SAVE THE DATES! GIVE YOURSELF THE GIFT OF EDUCATION

click image to zoom Photo courtesy of ABS.

If you focus at the five opportunities spotlighted in this HOLIDAY STYLE WATCH section along with all the other tips and trends throughout this issue, you should earn enough extra holiday cash to save some to invest in your future success! Professional education is the fuel to spark creativity and prosperity. Pre-book your inspiration now. Here are the major shows that CosmoProf will participate in during the first half of 2014. For more education listings, visit the education and events sections on cosmoprofbeauty.com, armstrongmccall.com and modernsalon.com.

Jan 25-27, 2014	ISSE Long Beach	Long Beach Convention Center	Long Beach, CA
March 22-24, 2014	America’s Beauty Show	McCormick Place	Chicago, IL
March 30-31, 2014	Heil Fashion Focus	Nashville Convention Center	Nashville, TN
April 5-6, 2014	Evolve Fargo	Holiday Inn Fargo ND	Fargo, ND
April 13-14, 2014	Davidson Fashion Focus	Baltimore Convention Center	Baltimore, MD
April 20-21, 2014	Bellevue Fashion Focus	Meydenbauer Center	Bellevue, WA
April 27-28, 2014	Spring Style Show	San Jose Convention Center	San Jose, CA
June 1-2, 2014	Premiere Beauty Show	Orange County Convention Center	Orlando, FL

Mix It Up! Some women want a “one and done” look that lasts; others love to change up their nails for every holiday party or mood. Customization is easy, with embellishments that run the gamut from fun and bling-y to sophisticated and elegant.

Go Solo: The single accent finger is on trend and an easy way to feature a hint of elegance or whimsy—and simpler to “swap out” to decorate different outfits or activities.

Try Textures: Computer graphics polish, just like the latest “sandy silvers and golds,” is still popular.

Think Red: Reds remain dominant and in fashion, say nail watchers. This winter classic flatters every skin tone and works well for many holiday occasions. Deeper reds and burgundies also are big.

Be Green: Summer’s sizzling shades of green and blue also go deeper, more dramatic and metallic and work well for accenting, especially in emerald or holly-green glitter.

Count Down: Midnight hues in blue and purple and smoky shades of gray are great for brand new Year’s Eve’s more formal looks.

Perk Up Your Pedi! When her boots come off, make certain her toes shine bright! Help fight winter blahs with an ultra bright or sun-inspired shade, whether she’s occurring a warm-weather getaway or not!