click image to zoom Start weeks ahead to make sure clients could have the lovely, hair-free complexions they’ll want at holiday time. Your skincare clients are always on the search for services and products which have value, but in the present day of year they don’t have the posh of experimenting. Stay on top of the formulas you carry so that you can recommend precisely the right services and athome maintenance for every client’s skin type.

“During the vacations, clients want quick, easy, results-oriented skincare,” says Pevonia corporate educator Kendall Weatherman. “Everyone is in a hurry; nobody will accept a treatment that doesn’t deliver. Clients need to know that the service or product will work and they won’t have a skin reaction.”

The thing more clients are searhing for right now of year is just a little alleviation from holiday stress. Indulge them!

“Many individuals are off work for the vacation week and truly want to pamper themselves,” says Tony Cuccio, CEO of Cuccio Naturale. “We see various requests for upscale services, so design treatments for clients who’re willing to spend a bit more—this stands out as the only full week they’ve got off all year.”

click image to zoom CosmoProf’s face and body care brands help out at holiday time with bundling and gift-with-purchase ideas. GIFTING

CosmoProf’s skincare brands have clients’ gift needs in mind this season. Create displays that give clients various options from mini hand cream stocking stuffers to festively wrapped collections of targeted, problem-solving regimens. Better yet, Weatherman suggests getting a terrific competitive edge by becoming clients’ skincare concierge.

“Post an indication on the front desk saying, ‘Ask about our personalized holiday shopping services,’” she suggests. “Then invite clients to usher in their gift list, with the connection and budget range specified for every recipient. You’ll do anything else! This makes your spa the go-to source for holiday gifting. Timeless by Pevonia has six great options with different price points.”

Pharmagel has taken the guesswork out of choosing products that work best together, notes Jennifer Jeziorski, the brand’s director of sales and marketing. As an instance, clients seeking a present for a chum with an active lifestyle will thanks for declaring Pharmagel’s free silver cosmetic bag brimming with specially discounted favorites formulated only for them.

“Gift-with-purchase incentives are a must,” adds Weatherman. “This is known as a product included with an introductory facial right on as much as an extended, more luxurious treatment paired with our Ageless Beauty Deluxe Retail Set. Set four price points— silver, bronze, gold and platinum.”

Jeziorski recommends encouraging clients to purchase gifts for themselves, too. “Clients shouldn’t neglect themselves in the course of the stressful holiday season,” she says. “With our gift packages, they’ll feel that they’re receiving a very good value.”

“People are willing to spend more during holiday week—it may be the sole week all year that they’re off work.“ —Tony Cuccio, Cuccio Naturale

click image to zoom The Hair-Free Season

If their men are going to take the hassle to shave (see page 30), women certainly usually are not going to indicate up with unwanted hair ruining their very own holiday looks. Try: “Would you adore me to deal with the little lip fuzz and shape your eyebrows?” Women could be receptive to the question, especially at present of year.

“A glowing complexion is a must this holiday season!” says GiGi Brand Manager Regina Rodriguez. She recommends using GiGi Pore Refining Facial Wax three days before party time not just to wipe out all unwanted facial hair, but in addition to totally exfoliate skin build-up and unclog pores of dirt and impurities.

With hemlines about as micro as they’ve ever been, legs aren’t any less critical! To assist clients achieve the luminous legs they need, Rodriguez recommends using GiGI Cream immediately following every waxing service.

“Don’t let the cold weather stop clients from showing off their gams!” she says. “Help them feel confident about throwing on that little black dress and sexy strappy stilletos.”

Year ’Round Body Care

You’re prone to hear clients discuss typical New Year’s Resolutions—hitting the gym and, as a rule, paying more attention to their health. That ties nicely right into a year-long skincare regimen.

“This is the time of year that folks take stock,” says Pevonia educator Kendall Weatherman. “Skin care is becoming a need, not a luxury, especially once the vacations are over.” Prebook current clients, and implement strategies that encourage them to spread the word.

click image to zoom * Consider wellness. Develop a wellness menu, and preview the services through the holidays as a brand new start within the new year.

“A social change is happening,” says Cuccio Naturale CEO Tony Cuccio. “A lot of younger individuals are vegetarians; they’re considering pesticides and hormones of their food, and they’re able to embrace total body wellness. an immense trend in spa is new services like our DetoXsoak. You’re able to immediately build revenue by developing a mix service of a foot detox with pedicure.”

The wellness trend means clients are increasingly savvy about ingredients.

“Clients seek for active ingredients like marine collagen and hyaluronic acid, and so they refrain from formulas that may be counterproductive and clog pores,” says Weatherman.

“Don’t just let the client go within the holiday flurry. Attempt to make that client a shopper for all times.“ —Kendall Weatherman, Pevonia

* Promote anti-aging. Suggest that clients pick up any of Pharmagel’s nine limited-time, anti-aging holiday gift sets for his or her moms and aunts; each gift set could earn you a brand new client within the new year. And, for clients just starting to see the primary fine lines, now could be the time to prebook them for 2014.

“Younger clients are having treatments prophylactically, before the surface begins to deteriorate,” Cuccio observes.

“Prevention is essential,” agrees Weatherman. “You can truly change the outside with the appropriate ingredients; you are able to do good things with collagen and retinol. Also, caviar puts life back into lifeless skin, and that’s within the Pevonia serum.”

* Create scent memories. Display testers so clients can feel and smell a lotion or cream; when they’re at home using the scent they selected, it could bring back that have. Scents just like the jasmine, orchid and violet formulated into the brand new Body Drench Midnight Bloom Collection will provide a floral sensory connection back to you.

click image to zoom * Cross-promote. Ask hair stylists for your salon to maintain some holiday skincare items at their station, visible to hair clients who is probably not aware that skincare services are available in.

click image to zoom Clients are more aware of purchasing quality, natural ingredients. “Our holiday promotions make great starter kits for somebody in search of a brand new skincare regimen,” says Jennifer Jeziorski, director of sales and marketing for Pharmagel.

“If you don’t have a consultation room, you may perform a results-oriented facial out inside the salon if you have an open chair to introduce clients to facials,” adds Weatherman. “Or offer a complimentary hand treatment to entice clients to check out our Age-Defying Collagen Ampoule Treatment.”

click image to zoom * Follow up. “Mark 21 days out to follow up on how clients are liking any product,” Weatherman advises. “If the customer didn’t rebook, call and invite her in. Don’t just let the customer go within the holiday flurry. Try and make that client a consumer for all times.”

* Gift certificates. The ever-reliable gift certificate still works to generate January and February business! Manage a present certificate table or station.