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By the Sebastian Artistic Team
Sleek cascades, beachy waves, tumbling curls, casual side braid, updated updo—long hair is the typical denominator in much of the vacation styling you’ll do that season, for clients of all ages range.
“I’m seeing women of their 40s and early 50s keeping long waves and highlights,” says Luis Alvarez, co-founder and inventive director at Aquage.
While the feel is loose and natural, it’s still frizz-free, notes Robb Dubre, senior director artistic and education for Kenra Professional. “The hair isn’t poker-straight, but it’s smooth and has light reflection,” he says.
“Clients want non-committal textured hair that gives versatility,” adds Melissa Peverini, master hair designer and colorist at Cosmo and corporate Salon and Spa in West Palm Beach, Florida. I suggest a twisting method, in preference to curling, to create a soft bend within the hair. Braiding is popular, but we’ll start to see more methods like hair lacing to create texture.”
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By Lucie Doughty for JPMS
YULE TOOLS
Rely on tools that will help you design textured looks, say the experts. “A diffuser is very important,” says Peverini. “The Cricket Q-Zone Lightweight Dryer comes with a concentrator, straightening pick and diffuser. For a smooth look, try tools infused with keratin. Cricket’s Ultra Smooth Flat Iron features argan oil and keratin protein—hybridizing a treatment service with a device.”
According to editorial stylist and Paul Mitchell educator Lucie Doughty, this season’s soft, loose looks demand curling irons and smoothing irons with large barrels and plates. “Your adventurous clients, however, shall be going smaller to get a bouncy, fluffy texture,” she says. “At JPMS, we’ve got a flexible new 3/4″ iron that tapers to one/4″ and has an extended barrel so that you can really wrap the hair around it.”
Mandi Caputo, manager at Lisa Thomas Salon in Orland Park, Illinois, references a 3-in-one ghd flatiron that may straighten the hair and create both a loose curl and a decent curl. “During the service, we explain to the customer the way to use the iron,” Caputo says. “So the service becomes a lesson besides.”
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Cindy Ord/Getty ImagesTurning 53 in December and still turning heads, Julianne Moore has no trouble pulling off long, beachy waves.
DO THE UPDO
“Nowadays every woman can create a bit ponytail or bun to visit a club, but for an important day like New Year’s Eve or an office holiday party, your clients will come to you,” says Alvarez. “They want the updo to appear worn in, soft and messy, but they want a designer to do it.”
At Lisa Thomas Salon, Caputo says clients candidly tell the stylist, “I want the hair to go looking like I did it myself, but nicer than i will be able to do it!”
Dubre says current updos aren’t ornate. “It’s simple elegance,” he notes. “They’re not messy; they’re planned and purposeful, but they’re not extremely finished.”
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A side braid perhaps with curls at the other side may be very glamorous, adds Doughty. “That gives clients the choice of getting their hair down but in a design,” she says.
Peverini uses the term “low-do” to refresh the idea.
“The hair is pulled back and occasional in chignons and ponytails with additional volume and texture,” she explains. “You can create these looks with a round brush for blow drying, a smoothing brush, teasing brush, tail comb, elastic and bobby-pins. Offer clients hair accessories and clip-in extensions for rent by the night.”
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PRETTY PERFECT
Lucie Doughty designed this search for JPMS.
1. Apply Extra-Body Sculpting Foam to damp hair and Thicken As much as the ends, and comb during the hair.
2. Using the specific Ion Dry TurboLight and the specific Ion Round L, dry the hair by taking medium-sized sections and over-directing.
3. Set the hair with hot rollers starting within the front and dealing back. Spray each section with JPMS Extra-Body Finishing Spray and slightly backcomb the hair on the base sooner than wrapping it across the hot roller. Roll the hair on-base to accomplish maximum volume. Allow the hair to chill completely.
4. Remove the rollers and gently brush throughout the curls, leaving the backcombing in place. Inside the crown, create a tiny scalp braid and secure with an elastic.
5. Bearing in mind face shape, pull the pinnacle part of the hair back and pin in on the braid, creating as much height in that area as desired.
6. Place the remainder hair into the general shape and apply Extra-Body Finishing Spray to fasten within the style. Finish with Awapuhi Wild Ginger Shine Spray.
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Dimitrious Kambouris/WireImage
SUPER SLEEK
“Straight, smooth hair can feel modern with a dramatic parting,” says Joico International Creative Director Damien Carney. “Position the part smack dab within the center or way off to the side.” For a glance like Selena Gomez’s:
1. Apply a number of drops of Joico Smooth Cure Leave-In Rescue Treatment to shampooed and conditioned hair.
2. Beginning on the nape, blow-dry horizontal sections, working as much as the crown, around to the perimeters and as much as front. Point the dryer down along the hair shaft.
3. If necessary, use a flatiron to the touch up specific areas after misting with Power Spray.
4. Two styling options: sweep all hair around the head from a low side parting, and secure in a low pony on the nape. Or, isolate a horseshoe section on the crown, slick the edges with Power Gel and permit the head section to fall over the tightly gelled sides.
Tip: When blow drying, use a round brush if hair is thick or coarse and a paddle or Denman brush if hair is ok or straight.
See You After the vacations!
Set a goal of seeing your clients more often within the new year—and getting them to advertise your services for you!
* Expanded menu. “Treatments, blow-dry services and styling lessons are all reasons for guests to return in additional frequently,” says JPMS Global Director Robert Cromeans. Stylists can increase their revenue by 40 percent without adding a single new guest.”
JPMS designed a different blow-dry menu for its salons to exploit with a blow-dry bar, in keeping with Lucie Doughty, JPMS editorial director. The menu shows four looks, each accompanied by the goods and tools had to create it, and clients choose the look they wish.
“People are liking the weekly blow-dry,” Doughty says. “It’s not a commitment like a hair cut, and that they can check out different styles.”
* Market your textured hair services. “Adding an ‘iron alternative’ like Curlformers in your holiday menu can attract a brand new wave of clients who desire a curly look with less possibility of thermal damage,” says Curlformers’ Karine Jackson. “Curlformers can also be used with perming solution for longer-lasting beach waves and texture.”
Sebastian artist Anthony Cress, who earned this year’s NAHA within the Texture category, says that textured hair clients may be extremely loyal. Gainside their confidence now, and you’ll see them in the new year.
* Referral program. “If someone refers three new clients, I give the shopper a free hair cut,” says Cress. “A lot of clients will send in friends anyway, but there definitely are clients who’re motivated by the inducement.”
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By Robb Dubre for Kenra * New Year’s voucher. “We designate each of 3 consecutive days in November as Customer Appreciation Day,” says ghd fan Mandi Caputo, manager of the Lisa Thomas Salon in Orland Park, Illinois. “Clients who purchase a present certificate worth $125 receive a $25 voucher to apply in January.” At her UK salon, Jackson gives clients a vacation card in December inviting them to return in during January for a complimentary treatment with a cut or color service.
* Updo Upsell. As you’re doing their holiday updos, remind clients that you’d like to do their wedding updos within the coming months. “The bridal market is not any longer just the bridal party,” says Luis Alvarez, co-founding father of Aquage. “Guests have become their hair styled for the marriage besides.” You are able to open this conversation by doing a mini-updo service free of charge.
“It will take you five minutes to create a bit braid or knot for the client’s holiday party,” Alvarez continues. “But choose the appropriate people—clients who will appreciate it and think it’s cool.”
* The additional mile. Stick out from the contest by customizing your salon environment to today’s realities, advises Melissa Peverini, master hair designer and colorist at Cosmo and corporate Salon and Spa in West Palm Beach, Florida, and a spokesperson for Cricket. “Keep an iPad handy for clients to browse during their appointment,” Peverini suggests. “Store extra phone chargers at your station for clients who’re running low on battery.”