Consumer Smoothing Concerns Over Suave Keratin Infusion Product

In step with CNN.com, hundreds of ladies nationwide are suing the manufacturer and designer of Suave Professionals Keratin Infusion 30-Day Smoothing Kit, a hair treatment product designed to smooth frizzy hair. The shoppers are saying the product caused them severe hair loss and other damages.

A visit to the manufacturer’s website shows that the product have been discontinued, with a note to consumers to take an internet quiz to determine if the 30-Day Smoothing Kit is “right for me.”

The survery includes questions on the consumer’s hair texture, hair color, whether it is previously highlighted or “bleached,” treated with henna or metallic dyes and if it’s chemically relaxed. They also urge any “yes, this system is good for you” results to first do a strand test.

The Suave Professionals Keratin Infusion shampoo, conditioner and serum aren’t being discontinued.