Pravana Platinum Tips on how to: Winter-White Formula and upkeep

The winter months mean earlier sunsets, darker skies and deeper, darker, richer clothing and nail lacquers–however the beautiful contrast of winter is the primary sight of snow. Pravana colorists say the pure winter white at the backdrop of this dark season is magical.

Things to Consider

• Platinum hair is simpler to reach on hair that’s naturally within the light blonde range

• Lightening naturally darker hair to a degree 10 and not using a remaining yellow may take multiple applications and considerable time

• Pravana’s Pure Light Power Lightener is designed to raise 7 levels and beyond, and its time-release controlled processing is excellent for clients seeking to achieve those higher levels of lift

Next Steps

Once you’ve achieved the lightest blonde level 10 results, Pravana ChromaSilk 10.07 is the appropriate sheer violet to offer hair that lovely, bright, winter white tone, or add a slightly of silver on your color with ChromaSilk 10.02.


Maintaining beautifully shiny, healthy, and true-to-tone platinum hair requires quality at-home care and a trip to the salon every 3-4 weeks. Not just does the out growth have to be touched up, however the tone might want to be refreshed regularly. Pravana’s Pure Light Brightening Shampoo and Conditioner can help clients maintain their platinum tone and high-shine at home, while NEVO 60 Deep is a must for maintaining moisture and strength on this chemically dependent color.