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Behind the curtain interviews both before and after: Shirley Gordon, winner of Wella’s NATVA 2013 Color Category.

Showing your appreciation on your loyal customers will keep them coming back time and time again. Listed here are some examples.

click image to zoom MODERN Facebook fan Drew Noreen, a stylist at Scottsdale, Arizona’s Pucci Salon, created this before and after using Wella Blondor lightener, and styled for a finish filled with body using Oribe stylers.

Application

Highlighted at regrowth with Wella Blondor Extra Cool Blonde and 25-volume developer, then pulled pieces through ends using an analogous lightener with 10-volume. Process at room temp until the specified lightness is achieved.

“Using the additional Cool Blonde helped to present me tonal control without needing to glaze,” he says. Then he gave a solid long layered cut and blowout finished using Oribe products.

“I never desire to put my highlight clients under the dryer because the timing and result could be unpredictable in addition the potential of over processing,” he says.

Bravo, Drew!

WE WOULD LIKE TO SEE YOUR WORK! Desire to be modernsalon.com’s next featured artist? Upload your work, and info on the way you did it (color formulas, steps on styling or cutting method, etc) to Instagram and tag @modernsalon or use #hairdressermagic. Or, upload to Facebook at facebook.com/modernsalon. Lastly, you may always email MODERN directly: Alison Shipley ashipley@vancepublishing.com.

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MORE HOW-TO WORK BY DREW NOREEN:

click image to zoom Getty Images for LionsgateActress Jennifer Lawrence arrives at the Red Carpet at Lionsgate’s ‘The Hunger Games: Catching Fire’ Cannes Party at Baoli Beach sponsored by COVERGIRL on May 18, 2013 in Cannes, France. (Photo by Dave M. Benett/Getty Images for Lionsgate) Try a textured bob to your clients with short hair, as seen on actress Jennifer Lawrence. Celebrity stylist Dwayne Ross, owner of Verve Lounge Hair Salon in Beverly Hills, says that prepping the hair before you style or color the hair is an important step, here he recommends Malibu C products.

PREP

STEP 1: On clean, wet hair apply Malibu C’s Malibu Blondes Wellness Treatment for five minutes. This 100% vegan treatment intensifies color brilliance for bleached, highlighted and natural blondes alike. 

STEP 2: Wash out and condition.

STEP 3: Next, apply Malibu C’s Leave-in Mist Conditioner and blow dry. This 100 pc vegan leave-in detangler is loaded with antioxidant vitamins and plant-based proteins on the way to fight against damage from roots to ends.

STYLING               

STEP 4: To style, dry bangs and dry head with medium to massive round brush. On top of head from behind the bangs to the crown area place 3 to 4 medium Velcro rollers (on dry hair) and spray with a working hairspray.

STEP 5: Curl sides and back clear of face with medium curling iron. (You should hold curling iron vertically or perpendicular to the ground). Let hair cool for 10 minutes.

STEP 6: Together with your fingers and an excellent light clear styling pomade, run your fingers throughout the curls lightly and separate them. Remove Velcro rollers and bend just the ends of the hair, (that was in rollers), with a medium hot iron within the direction you wish them to be placed. Set look with a finishing spray.

For additional information in regards to the products mentioned, visit www.malibuc.com.

Holding their trophies, obviously delighted, some stunned, all moved, the winners of the North American Hairstyling Awards announced live in Las Vegas on July 14 share their thoughts moments after winning in these super-short videos.

Showing your appreciation for your loyal customers will keep them coming back time and time again. “Little upgrades are a small price to maintain your clients loyal and happy. Going the additional mile provides you with an edge over your competitors,” says Lydia Sarfati, Founder and CEO of Repêchage. Consistent with Sarfati, listed here are some specific ways one can upgrade each service with anti-aging benefits.  

Facial Upgrade: A hand massage must always be included as a small upgrade, but for the clients that come to you religiously you will need to offer a bigger upgrade once in awhile. For each five facials they receive you may offer your clients a pro anti-aging eye treatment. 

Manicure/Pedicure Upgrade: An ideal way to upgrade your customers after five manicures or pedicures is by offering an anti-aging hand or foot treatment, which you could create through the use of your facial treatment products and masks that you simply have already got and apply to the feet or hands as you can at the face!

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We’ve seen Selena Gomez’s gorgeous chocolate locks styled in virtually every trend-setting hairdo. Whether she’s sporting a swish, straight style or hitting the movie set with bouncy barrel waves, this teen queen’s tresses are always bountiful!

NAHA 2013 was easily among the finest shows EVER inside the salon industry. It was a real celebration of the abilities of our salon professionals, with artists from coast to coast taking home the head honor. There has been high energy, an ideal flow from the red carpet to the awards presentation and joy for and from the finalists and winners.

There is such a lot curiosity in regards to the judges and the judging process that we decided to get to the lowest of it. Brad Masterson, Communications Manager with the PBA (Professional Beauty Association) and Vice chairman of Y Public Relations, works with the NAHA committee who selects the judges and work to confirm the whole integrity of the blind and fair judging process.

“PBA goes to extensive lengths to ensure that the method is totally fair,” he says. “We select the correct judges from world wide, and nobody judge judges each of the categories.

“NAHA allows anybody to go into,” he continues. “The contest gives everyone an opportunity and it is usually a career changer.”

This year there have been two new categories: Men and Make Up, and Brad says there’s new or tweaked categories for the 25th anniversary awards show next year.

Brad offers a short overview of the judge selection and judging process on this short video. For additional information about NAHA, visit: Probeauty.org/NAH.

MODERN SALON Editors are currently reporting LIVE from the Wella Professionals 2013 North American Trend Vision Awards in Las Vegas!

This upcoming Fall, Celebrity Stylist Nicholas Penna Jr. predicts that updos with flashy embellishments, grunge chic waves, classy top knots and dazzling pinned-back styles are going to be the fad of the season. Here, he offers steps to 2 ready-to-wear styles you could try for your clients.

Updo Goddess

Add versatility to this voluminous updo by adding a headscarf or gold embellishments for a more formal look.

STEP 1: Apply dry shampoo through the hair to take in excess oil and increase volume.

STEP 2: Once hair is prepped, section off a strip of hair running from front to the back of the pinnacle. The section may also be wide or narrow, counting on your required look.

STEP 3: Backcomb or tease the roots of the hair in a single-inch sections with a skinny comb, working your way forward to front.

STEP 4: Once the specified volume is achieved, smooth the remainder of the hair up and over the teased section using a paddle brush. To create more of a pompadour, take the edges of the hair and pull back right into a braided or simple bun.

STEP 5: Prefer a gold headband or gold embellishments.

Glamour Grunge

Go edgy this autumn season with textured, “glamorous” grunge waves. To get the look, pull apart the waves for a more distressed look.

STEP 1: This look works best on unwashed hair, but when your client has clean strands, add texture to the look by applying L’Oreal Professionnel True Grit Texturizing Powder.

STEP 2: Part the hair at the desired side and gently run fingers through hair—stay clear of a comb or a broom, these tools will frizz the specified look.

STEP 3: With A 2 inch-curling iron, pick sections of hair randomly through hair, and curl the lowest half. Loosen curls with fingers when they have cooled.

STEP 4: Finish with a dusting of texturizing powder.

click image to zoom Glamorous Grunge