{"id":772,"date":"2014-02-27T05:20:33","date_gmt":"2014-02-27T05:20:33","guid":{"rendered":"http:\/\/www.angelbeautysalon.co.uk\/hair\/true-blue-methods-to-hope-is-standard-involves-life\/"},"modified":"2014-02-27T05:20:33","modified_gmt":"2014-02-27T05:20:33","slug":"true-blue-methods-to-hope-is-standard-involves-life","status":"publish","type":"post","link":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/2014\/02\/27\/true-blue-methods-to-hope-is-standard-involves-life\/","title":{"rendered":"True Blue Methods to: Hope is standard Involves Life"},"content":{"rendered":"

<\/span><\/span> <\/p>\n

Color: Alexandra Matiz<\/p>\n

Cut: Marylle Koken<\/p>\n

Photography: Roberto Ligresti<\/p>\n

Make-up: David Maderich for MAC Cosmetics<\/p>\n

Fashion styling: Rod Novoa<\/p>\n

Nails: Amanda Smith<\/p>\n

The yearlong Hope Is Standard campaign unites the salon professional community within the fight against diabetes to lift awareness and funds for what is mostly a career-threatening disease for stylists.<\/p>\n

Diabetes affects one in every 12 Americans and is a career-threatening disease to hairdressers. To elevate awareness for research, care and a cure, Reuben Carranza, CEO of Wella North America, partnered with City of Hope\u2014a world leader in breakthrough medical technology.<\/p>\n

Blue is the universal color of diabetes, so a distinct shade of blue was created to function the official color of the Hope is standard Campaign.<\/p>\n

For this collection, Wella artist Alexandra Matiz and Sebastian artist Marylle Koken planned to add a blue panel to honor the campaign but were inspired by the movement on this model\u2019s hair and decided to make a more dramatic statement.<\/p>\n

\u201cWe chose to exploit her hair shape and color to mirror waves\u2014crashing waves\u2014that show different shades of blue because the color \u2018crashes\u2019 down the movement of the waves within the hair,\u201d Koken says.<\/p>\n

The Hope is standard campaign remains accepting donations at cityofhope.org\/hopeisinstyle. Just click the \u201cDonate Online\u201d button to make your or your salon’s donation.<\/span><\/p>\n

true blue <\/span>How-To<\/p>\n

After an intense consultation, Matiz began the colour process using two different lifting formulas to feature variations of color, and two blue shades\u2014a light indigo and a blue\/green. The shades were diluted with developer and processed for various lengths of time.<\/p>\n

\u201cMy goal with using the several lighteners, dilutions and processing times was to create quite a few shades inside the hair to honor the shades of the blues within the sea that are irregular and organic,\u201d Matiz says. \u201cIt seems like I used four or five formulas, after I only used two.\u201d<\/p>\n

click image to zoom<\/span> <\/span><\/span> Steps: <\/p>\n

STEP 1: Place a slice on foil from a horizontal section along the parietal bone. Feather lightener Blondor Soft with 13-volume developer from off scalp to ends.<\/p>\n

STEP 2: Cover with foil.<\/p>\n

STEP 3: Balayage above the rounds of the pinnacle using Magma, equal parts \/89 + \/07 with 40-volume developer. Take \u201cwave\u201d subsections and balayage the peaks of the wave, getting as near to the roots as possible.<\/p>\n

STEP 4: Process until hair within the foils reaches a degree 10. Shampoo and condition.<\/p>\n

STEP 5: Return to the previously lifted areas. Place the hair on a balayage board and apply Koleston Perfect: 1 part 0\/28 + 6 parts Pastel developer.<\/p>\n

STEP 6: As you figure up the top, alternate with Koleston Perfect: 2 parts 0\/88 + 1 part 0\/65 + 10 parts Pastel developer. The more developer you add into these formulas, the lighter the colour. Sometimes the colour was processed quickly to succeed in different variations of blue tones. Rinse with cool water to stop colors from overlapping. After rinsing, apply Magma Color Complete for 5 minutes.<\/p>\n

STEP 7: To style, curl with an iron, pin to set.<\/p>\n

Products & Tools:<\/p>\n

Lightener: Blondor<\/p>\n

Color: Magma, Koleston Perfect<\/p>\n

Developer: Color Touch<\/p>\n

Shampoo: Brilliance<\/p>\n

Stylers: Sebastian Mousse Forte and Potion 9<\/p>\n

Nails: OPI Keeping Suzie at Bay, OPI Dining Al Frisco<\/p>\n

Make-up: Mirabella Colour Queen Daring Duos Eye Shadows in Titan; Ardell lashes<\/p>\n

Don’t forget to take a look at MODERN’s new Healthy Hairdresser section devoted to providing salon professionals with wellness ideas and tips for keeping them healthy. Editorial Director Michele Musgrove’s November editorial Healthy Hairdresser column is below:<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Color: Alexandra Matiz Cut: Marylle Koken Photography: Roberto Ligresti Make-up: David Maderich for MAC Cosmetics Fashion styling: Rod Novoa Nails: Amanda Smith The yearlong Hope Is Standard campaign unites the salon professional community within the fight against diabetes to lift awareness and funds for what is mostly a career-threatening disease for stylists. Diabetes affects one […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-772","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":0,"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/772\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.angelbeautysalon.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}