amika has partnered with Friends Are By Your Side (FABYS) to introduce the amika x Friends Are By Your Side Styler—a customized edition of amika’s top-performing Digital Titanium Glide Styler.
Developed in collaboration with FABYS’s founder and amika’s HSN host, Martino Cartier, a part of the proceeds from this styler are donated to the muse, which goes to give wigs for ladies who’ve experienced hair loss undergoing cancer treatments, and grants wigs and desires to children suffering from the disease.
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Amika & Friends Are By Your Side Styler
Established in 2011, Martino Cartier founded FABYS, a pending non-profit organization, after witnessing the need for an uncomplicated resource for girls wanting wigs during cancer treatment—who often face overwhelming bureaucratic barriers within similar donation organizations. FABYS works within a network of salons that span the rustic to provide high-quality wigs—at free of charge to these in need—as they endure treatment for cancer.
“Being a hairdresser for decades, I’ve encountered countless women battling cancer who’ve experienced hair loss, and such a lot of of them were unsure of where to show, or were met with red-tape, when looking for a wig,” stated Martino Cartier. “I desired to provide women with a simple resource with Friends Are By Your Side, and to unite fellow hairdressers with the goal of granting wigs and desires to children and girls fighting cancer.”
“As we watched Martino build and grow the FABYS foundation, the amika team was incredibly moved by his generosity and devotion,” stated Chelsea Barber, amika’s Director of Sales. “Martino plays an essential role inside the amika brand development—demonstrating our products to millions of girls through HSN. Knowing that we had millions of TV viewers at our fingertips, we felt it was a chief opportunity to extend FABYS’s awareness.”
The customized amika x Friends Are By Your Side Styler is gifted in a metallic hot pink exterior with golden plates, and lines two golden charms set upon a series at the styler’s base—the amika and FABYS signature logos. Developed with energy-efficient MCH ceramic heaters, with an adjustable temperature as much as 450°F, the titanium plates offer maximum heat conductivity and instant heat recovery to make sure uniform temperature distribution while styling. Far-infrared heat eliminates frizz and retains hairs’ natural moisture. The amika x Friends Are By Your Side Styler is exclusively available on HSN for the cost of $120.00.
The amika x Friends Are By Your Side Styler will make its next appearance on HSN on November 21, 2013. On-air, Martino Cartier will continue to encourage his audience to directly contact the FABYS foundation in the event that they, or someone they know, may benefit from the foundation’s services.
For additional info visit loveamika.com.
