Sam Villa, Founding Partner of the Sam Villa brand and Education Artistic Director for Redken 5th Avenue, has a tip for purchasing round brush curls to LAST. In a single of his recent videos, he’s asked, “What’s the best strategy to get a client’s hair to hang a curl when you’re doign curls with a round brush on long hair?”

Watch the video to peer his answer…

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“Most curls don’t stay since the cuticle is sleek, exploding it with a texturizing iron creates lasting curl powder,” says Villa. “Allowing the curl to set properly after it’s unwound from the round brush can be crucial.”

STEP 1: Tap section randomly from root to ends with the Sam Villa Signature Series Texturizing iron.

STEP 2: Apply Redken spray starch 15 for control and warmth protection.

STEP 3: Roll section around a Sam Villa Signature Series Medium Oval Brush and direct blow dryer heat (hot setting) on brush for 30 seconds to bake within the curl pattern.

STEP 4: Unravel brush by pointing the top towards the top and unwinding over and under the section making a twist. Let the twist cool and set before fingering and applying a finishing spray.

For additional info on Sam Villa Education, visit www.samvilla.com.