click image to zoom (From left) Anthony and Pat Mascolo and the TIGI International Creative Team in the course of the Grande Finale at TIGI’s 2013 World Release. “World Release,” the united states gathering of TIGI professionals including stylists, colorists, educators and salon owners was held this year in Dallas, Texas, October Oct. 6-8, 2013. Over two-thousand hairdressers, salon owners, TIGI partners and TIGI principles including Founder and International Artistic Director, Anthony Mascolo were in attendance. The development featured collection debuts, runway shows, break-out classes, a TIGI “mall” and TIGI-style socializing.
THE DETAILS: Anthony Mascolo, TIGI Founder and International Artistic Director, established his education model what he calls “Creative Intelligence” that’s working with heart, head and hands to raise the art and craft of hairdressing. Mascolo, three-time British Hairdresser of the Year and the motive force behind the emblem, took to the stage Monday morning together with his wife Pat Mascolo to increase a warm welcome and to discuss the history of TIGI.
MORNING SESSION on Monday, Oct. 7th: To start the show, the Mascolos showed off 10 models all representing a hair collection they’ve worked on before 10 years. Afterward, the International Creative Team held a stage-wide demonstration of cuts of their new TIGI Masterbrand Collection, that is the largest production Anthony Mascolo and TIGI have undertaken.
Months of study, model castings, preparation and organization went on before the shoot finally passed off over five, cold, snowy days in Iceland. Members of the TIGI International Creative team flew from america and Italy to enroll in the united kingdom team members, within the creation of the multi-brand production marking the run-as much as TIGI World Release.
“To create a group that encompassed the imagery of all of our brands, we used the present trend for monochromatic clothes because the link. By the 1st shoot where now we have used color not to only accentuate the cut, but in addition the rage image. i’m really interested by the consequences,” says Anthony Mascolo.
AFTERNOON SESSION on Monday, Oct. 7th : A runway show transported everyone backstage at a way show, as members of the TIGI Session Team of artists led by Global Creative Director Nick Irwin broke-down the appearance they’d just recently created in London and The big apple during those cities’ Fashion Weeks. Irwin had worked with powerhouse designers including Mara Hoffman, The Blondes, and Louise Gray and TIGI artists demonstrated the how-to’s at the hair styles mentioned how they expressed the designer’s vision. “TIGI is all about education, we’re keen on a hairdresser putting their very own personal stamp on a hair cut,” says Irwin.